Everything flows from the look and feel of your identity. Your corporate image is a reflection of your business ... does your corporate image reflect the quality of the services you offer? When properly designed and implemented, your corporate image reflects your company or organization’s commitment to quality, excellence, and service.
We understand that creating a successful image strategy involves coordinating all the elements of your marketing message to achieve a consistent, memorable, overall look and feel for your company. We have the expertise to successfully implement your image strategy across all media - web, print, & new media. As your partner we make sure that everything you do as a company has a coordinated look and feel about it: from your corporate logo, colors and typefaces, to the development of your mision statement and incorporation of that message in a clear, concise, and compelling manner throughout all of your marketing and promotional materials.
We can enhance your image
to ensure that your company makes a lasting and effective impression. Our services include the research, design and development of imaging strategies and concepts to enhance your corporate image and effectively promote your corporate message
Corporate Identity vs Corporate Brand
Brand and corporate identity are related, yet different in how they are conceived and utilized. Your brand is the heart of your company — what people think about it. When people engage in your company’s brand, what is their perception of it? Is it fun, motivating, frustrating, boring? Does it make others want to do business with you? What are your brand strengths—are you the best, the cheapest, the most convenient? You might not have thought about all of this, but you need to.
Most likely your competitors have. They know how they are positioned in the marketplace and how to utilize branding to increase their business. People buy products and services from brands they know and trust. Having a strong brand presence has tremendous value because it makes people’s choices easier. We can help make your brand the easy choice. To do so, we will research your company, competitors and industry and come up with an action plan of how to evolve your brand in the right direction.
Identity + Brand
The primary vessel that channels feelings about your brand is your corporate identity. When done right your corporate identity supports and enhances your brand. If your brand represents quality and simplicity your corporate identity needs to reflect this. By defining these objectives up front, dolceVita is able to design an identity that builds your brand and your business.
More than just a logo, the corporate identity should be consistently applied across the entire organization. Keep in mind, every contact anyone has with your corporate identity either strengthens or negates your brand depending on how it’s conveyed and perceived.
Corporate Identity
Corporate Identity refers to the characteristics of a company; identity is synonymous with “personality“,
with what a company “IS“, for example:
- what a company is known for (i.e., excellent customer service)
- what characterizes it (i.e., innovative products)
- how it conducts its business, (i.e., good place to work)
Collectively, these and many other attributes make up an organization’s distinct personality or identity.
Brand is not Identity
The word “Brand” is not synonymous with identity, but rather with identification. Brand describes not what something IS but by what name it is known or, in a broader sense, how something is marked or how it can be identified. Thus, a brand can be used to distinguish a product, service, and company from the competition by:
- a given name (trade name, trademark)
- an identifying symbol (“logo”)
- any words (slogans)
- any other device (shape, color scheme, etc.)
Whether starting a new business, launching a new product or service or revitalizing an existing company, branding and identity should be an integral part of your business plan from the start. Using good design as part of your marketing strategy, when competitors may underestimate its value and effectiveness, can give your business a much-needed edge on the road to success. We can develop brand strategies, and design a corporate identity for you, that is flexible, timeless and an investment in the future and the strategic support of your company.
